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Non-Toxic Self-Tanner (Tanning brush included)

Non-Toxic Self-Tanner (Tanning brush included)

Self-tan + brush for a seamless finish

Read reviews
$43.50 USD
$58.00 USD $43.50 USD
Sale Sold out

What's inside

  • 1x Non-Toxic Self-Tanner
  • 1x Tanning Brush

Save $2.90 vs. buying separately

Blend it right

Reusable Tanning Mitt
Reusable Tanning Mitt$9.75 $13.00

Our standard

1,600+ingredients banned

  1. 01No parabens
  2. 02No phthalates
  3. 03No sulfates
  4. 04No synthetic dyes
  5. 05No synthetic fragrance
  6. 06Vegan + cruelty-free

Questions? Read our FAQ

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Skincare that tans. A brush that perfects.

Self Tan + Brush Duo

Skincare that tans. A brush that perfects.

The foam that melts into a hydrating lotion, plus the brush that blends every edge.

What's inside
Non-Toxic Self-TannerSkincare-first foam + lotion hybridShop now
Tanning BrushSeamless blending on hands, wrists + edgesShop now

What's inside

  1. Non-Toxic Self-TannerSkincare-first foam + lotion hybrid$31.50
  2. Tanning BrushSeamless blending on hands, wrists + edges$12.00

Worth $58. Yours for $43.50 + free shipping.

Not all self-tanners are equal

Us vs. them

Elan Pure Other self-tanners
Two tanning actives (DHA + Erythrulose) for color that develops naturally and fades evenly Just one tanning active (DHA) so color can look orange and fade patchy
Foam that melts into a hydrating lotion Instant tan, drying formula
Infused with real vanilla bean Self-tan smell masked by fragrance
No synthetic dyes or bronzers Synthetic dyes and bronzers for instant color
Non-toxic, skincare-grade formula Parabens, phthalates, and sulfates
Woman applying lotion to her arm in a bathroom setting

How to use your set

Your self-tan routine

1. Prep the day before
  • Exfoliate and shave 10 to 24 hours ahead so the foam goes on smooth, even skin
2. Apply with a mitt
  • Pump the foam onto your tanning mitt
  • Blend in circular motions over your whole body, 2 to 3 passes per area
3. Brush the edges
  • Sweep the brush over hands, wrists, ankles, and feet for a seamless finish with no lines
4. Develop, then rinse
  • Leave on for 8 to 10 hours, then rinse with water only
  • Your color keeps deepening for 24 hours
5. Layer through the week
  • Reapply whenever you want a deeper glow that stays just as even

What you’ll need

Real glow, real reviews

Loved for a tan that looks like skin.

Elan Pure customer review from Samantha C.

Verified customer

Finally a self-tan that doesn’t streak. The foam-lotion hybrid melted in, hydrated overnight, and woke up looking like I actually spent a week in the sun, not fake-looking at all.

Samantha C.

Samantha C.
Elan Pure customer review from Jessie H.

Verified customer

I switched because of the non-toxic formula. No dye, no fragrance headache, and the color is STUNNING. I love that I can build my tan as much as I'd like. 

Jessie H.

Jessie H.
Elan Pure customer review from Liv R.

Verified customer

I have dry skin and every other tanner emphasized flakes. This one actually feels like SKINCARE. Super soft, very dewy, even fade, and I can still wear a white dress the next day.

Liv R.

Liv R.
Elan Pure customer review from Tara C.

Verified customer

By far the best self tanner I have ever tried!! The smell is incredible, I have never had a self tanner smell this amazing (VANILLA!!) I actually went to bed and my husband told me I smelled good! SO so good and not at all like a typical self tanner. 

Tara C.

Tara C.
Elan Pure customer review from Brianna S.

Verified customer

My favorite nontoxic self tanner ever!!!! It’s so good!!!! I apply two costs for the best color and it stays on forever 😍

Brianna S.

Brianna S.
Elan Pure customer review from Hannah D.

Verified customer

Elan truly is a company who values making a difference in peoples lives through decreasing their toxic load!! With all the benefits aside, their product is truly amazing. They are constantly committed to reformulating their product & listening to feedback to make the BEST non-tox formula! Can't rave about them enough

Hannah D.

Hannah D.
Elan Pure customer review from Sydney W.

Verified customer

Just applied- WOW!!!! The foam to lotion application is sooo dreamy. I love that one pump covers an entire arm. I’m usually using like 6 pumps of tanner to cover one body part. The SMELL is so nice too, my boyfriend hates the self tanner smell and I just got in bed and he goes “wow you smell so good.

Sydney W.

Sydney W.
Elan Pure customer review from Elise D.

Verified customer

When I say that I am literally SHOOOK with these results, I mean it!!!!!!! I’m obsessed. I’ve been using another self tanner for years and didn’t have any complaints BUT it just never looked this good on my skin. Idk what magic you’ve created with this product but its AMAZING!!!!!!!

Elise D.

Elise D.

FAQ

Should I apply in the morning or at night?

Whatever fits your day. Just pick a time when you can stay dry and skip the sweat for 8 to 10 hours. Tanning at night? Give it 15 minutes to absorb before bed.

When can I shower, and should I use soap?

Wait 8 to 10 hours, then rinse with water only. No soap on that first shower. Your color keeps deepening for 24 hours after.

Since there's no color guide, how do I fix a spot?

Let your tan fully develop first so you can see exactly where you missed. Then put a tiny bit on the mitt or brush, dab it onto the spot and blend the edges out. Check it the next day and repeat if needed.

How do I prep elbows, knees, ankles and feet?

Smooth a little lotion on elbows, knees, ankles and feet the night before. When you tan, go light on those spots and use what's left on the mitt for your feet.

Can I work out, swim or sweat after applying?

Hold off until after your first rinse, 8 to 10 hours later. Sweat and water before then can leave your tan uneven.

How long does the tan last?

About 5 to 7 days, depending on your skin. Moisturize daily and it fades evenly when it's time for a refresh.

More questions? See all FAQs

Non-Toxic Self-Tanner reviews

Tracey Vlahos

Recommended by holistic practitioners

“What we leave out of our beauty routines matters just as much as what we put in them. When I was healing my thyroid, I had to overhaul everything I used, and that meant giving up products that made me feel confident, like self-tan. That’s why I love Elan Pure. I got my self-tan back, and it’s actually good for my skin.”

Tracey VlahosPresident of Wellness and Community at Elan Pure

Tracey brings a wellness-first perspective to beauty at Elan Pure, sharing education that helps women understand what’s really in their products and why it matters.