Meet our founder and CEO, Paige Hope!
"When my sister was diagnosed with an autoimmune disease and I faced my own hormone struggles, it hit me how many hidden toxins were everywhere: in our skincare, our homes, even the air we breathe. I used to ignore it all, but then I realized that “clean” beauty claims were often just marketing smoke and mirrors.
That’s why I created Elan Pure! To offer real, non-toxic products that honor your health and your skin. We started with a self-tanner because after 15 years of tanning, I refused to keep slathering toxic chemicals on my largest organ."
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