Non-Toxic Self Tan | Natural Ingredients | Elan Pure

Made for skin that reads labels.

A tan so good people will ask what you’re using.

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Save up to 10% and get free shipping on orders $55+. Your full glow routine, for less.

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Starter Tanning Bundle: Non-Toxic Self-Tan and Mitt Best seller

Starter Tanning Bundle

$55.99
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Real glow, real reviews

Loved for a tan that looks like skin.

Elan Pure customer review from Samantha C.

Verified customer

Finally a self-tan that doesn’t streak. The foam-lotion hybrid melted in, hydrated overnight, and woke up looking like I actually spent a week in the sun, not fake-looking at all.

Samantha C.

Samantha C.
Elan Pure customer review from Jessie H.

Verified customer

I switched because of the non-toxic formula. No dye, no fragrance headache, and the color is STUNNING. I love that I can build my tan as much as I'd like. 

Jessie H.

Jessie H.
Elan Pure customer review from Liv R.

Verified customer

I have dry skin and every other tanner emphasized flakes. This one actually feels like SKINCARE. Super soft, very dewy, even fade, and I can still wear a white dress the next day.

Liv R.

Liv R.
Elan Pure customer review from Tara C.

Verified customer

By far the best self tanner I have ever tried!! The smell is incredible, I have never had a self tanner smell this amazing (VANILLA!!) I actually went to bed and my husband told me I smelled good! SO so good and not at all like a typical self tanner. 

Tara C.

Tara C.
Elan Pure customer review from Brianna S.

Verified customer

My favorite nontoxic self tanner ever!!!! It’s so good!!!! I apply two costs for the best color and it stays on forever 😍

Brianna S.

Brianna S.
Elan Pure customer review from Hannah D.

Verified customer

Elan truly is a company who values making a difference in peoples lives through decreasing their toxic load!! With all the benefits aside, their product is truly amazing. They are constantly committed to reformulating their product & listening to feedback to make the BEST non-tox formula! Can't rave about them enough

Hannah D.

Hannah D.
Elan Pure customer review from Sydney W.

Verified customer

Just applied- WOW!!!! The foam to lotion application is sooo dreamy. I love that one pump covers an entire arm. I’m usually using like 6 pumps of tanner to cover one body part. The SMELL is so nice too, my boyfriend hates the self tanner smell and I just got in bed and he goes “wow you smell so good.

Sydney W.

Sydney W.
Elan Pure customer review from Elise D.

Verified customer

When I say that I am literally SHOOOK with these results, I mean it!!!!!!! I’m obsessed. I’ve been using another self tanner for years and didn’t have any complaints BUT it just never looked this good on my skin. Idk what magic you’ve created with this product but its AMAZING!!!!!!!

Elise D.

Elise D.

Why non-toxic?

Because your skin absorbs what you put on it. A good tan shouldn’t come with toxins. So we made one that doesn’t.

  1. 01

    Better ingredients.

    No unnecessary additives, synthetic fragrances, dyes, phthalates, or parabens.

  2. 02

    Skincare first. Always.

    A self-tan and skincare in one. Hydration meets your glow, so you never have to choose between the two.

  3. 03

    No drying ingredients. No patchy tan.

    No harsh ingredients that leave your skin dry and your tan uneven. Just a smooth, even-looking glow that fades beautifully.

She’s almost here. And there aren’t many of her.

Launches just in time for Black Friday month. Waitlist gets first dibs.

The only self-tan built like skincare.

The only self-tan built like skincare.

The industry's first foam + lotion hybrid that hydrates as it tans. Real color, clean ingredients, even fade, zero patchiness. Pair it with the full stack for a streak-free, buildable glow from head-to-toe

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