Non-Toxic Self Tan | Natural Ingredients | Elan Pure
Made for skin that reads labels.
A tan so good people will ask what you’re using.
Black Friday · Ends Nov 30
25% off everything.
Plus a free exfoliating mitt ($18 value) with every bundle. Use code BFTAN.
Subscribing? Your first order comes with a free tanning mitt (or a free brush with the Face Mist).
All of our fans start here
Bundle and save
Every bundle comes with a free exfoliating mitt ($18 value) with code BFTAN, through Nov 30.
Best seller
Starter Tanning Bundle
$41.25$55.00
Save $34
Bogo Bundle
$63.00
$97.00
Save $11
Face Tanning Mist Set
$33.00
$44.00
Save $24.75
Glow Essentials Kit
$74.25
$99.00
Save $17.50
Glow Duo Bundle
$52.50
$70.00
Real glow, real reviews
Loved for a tan that looks like skin.
Why non-toxic?
Because your skin absorbs what you put on it. A good tan shouldn’t come with toxins. So we made one that doesn’t.
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01
Better ingredients.
No unnecessary additives, synthetic fragrances, dyes, phthalates, or parabens.
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02
Skincare first. Always.
A self-tan and skincare in one. Hydration meets your glow, so you never have to choose between the two.
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03
No drying ingredients. No patchy tan.
No harsh ingredients that leave your skin dry and your tan uneven. Just a smooth, even-looking glow that fades beautifully.
She’s almost here. And there aren’t many of her.
Launches just in time for the holidays. Waitlist gets first dibs.
Launches December 1, 2026
The only self-tan built like skincare.
The industry's first foam + lotion hybrid that hydrates as it tans. Real color, clean ingredients, even fade, zero patchiness. Pair it with the full stack for a streak-free, buildable glow from head-to-toe
