TEACH HER EVERYTHING. EXCEPT YOUR OLD SELF-TANNER.

Give her the gift of hormone-safe glow. Experience the Industry's first foam AND lotion hybrid. Skincare-grade. Hormone-safe. Made for all generations.

The first foam-lotion hybrid that hydrates while it tans. Real color, even fade, zero patchiness. And we banned 1,600+ toxic ingredients so you never have to wonder what's on your skin. No synthetic fragrance, just pure, natural vanilla bean.

MOTHER'S DAY SAVINGS

Elan Pure

Glow Essentials Kit

Her complete tanning ritual, ready to gift. Add the Glow Essentials Kit and the $25 Gift Card to your cart. The gift card discount applies automatically at checkout. No code needed.

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Clean. Confident. You.

  • Paraben Free

  • Phthalate Free

  • Vegan + Cruelty Free

  • Fragrance + Dye Free

  • Made In The USA

  • Female Founded
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Reviews

  • I love how this feels like a hydratig lotion instead of a dry mousse! I'm not super used to a gradual tan, but now that I know the garbage ingredients in regular self-tans, I am never going back. And can I just say that the tan actually lasted on my skin for over a week with no patchiness! Tans never last on my skin!

    - Amy W

  • The organic vanilla experience literally made me feel like i was bathing in marshmallows. My hubbie even told me I didn't smell gross and that is HUGE bc I'm a self-tan girlie so I've tried them all! And the foam + lotion hybrid is magic! LOVEEEEE"

    - Liset R

  • "I love that it’s buildable, so I can go from a natural glow to a deeper tan depending on the vibe. The first time I applied it, I was shocked at how hydrating it felt! no dryness or tight skin like I’ve had with other tanners. If you’re used to traditional formulas, it might feel a bit sticky at first, but that’s just the nourishing ingredients doing their thing so you don't get patchy. Obsessed!"

    - Liv R
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