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Elan Pure

Non-Toxic Self-Tanner

Non-Toxic Self-Tanner

Regular price $44.00 USD
Regular price Sale price $44.00 USD
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Shipping calculated at checkout.

The Pure Promise


We are free from synthetic additives, dyes, fragrances, phthalates, parabens, and other harsh chemicals that may impact hormone imbalance. 

Minimal Ingredients

We believe less is more. Our tanning foam is thoughtfully crafted with only essential ingredients, stripping away unnecessary additives for a pure and effective solution.

Hormone Balance

Our non-toxic formulations are crafted to support hormonal health and enhance your overall balance. This promise doesn't end with products; we do this through education, ensuring consumers have the knowledge to navigate their wellness with confidence.

How to Use

1. Prepare Your Skin

  • Exfoliate your skin using Elan Pure Exfoliating Mitt (ideally 24 hours before you apply your tan).
  • After your shower, ensure your skin is clean and dry.
  • Apply lotion only to key areas: hands, elbows, knees, and feet.

2. Apply the Tan

  • Grab your tanning mitt.
  • Shake the bottle before use.
  • Add the tanning product to your mitt, then apply 1-2 layers to your skin in a circular motion. 

3. Develop the Tan

  • Wait 5-7 hours for your tan to fully develop.
  • One layer delivers a lovely, natural look.
  • Two layers achieve a deeper tan.

4. Build Your Tan (if you want!)

  • Feel free to build upon your tan to your heart's content 
  • The second layer can be applied immediately or the next day.
  • We’re particularly fond of the double-layer approach!

Secret Hack: Tan your hands last, using only the mitt residue for the outer areas of your hands, then finish with lotion all over to blend it in. This prevents your hands from looking darker than your body or having orange palms. 

Tips to a Lasting Tan

  1. Moisturize your skin daily - Preferably with a non-toxic product. 
  2. Pat your skin dry after showers (or any water activity).
  3. Exfoliate weekly prior to applying your tan.



Water, Plant-based Dihydroxyacetone, Organic Glycerin, Organic Apple Amino Acids, Sodium Levulinate, Sodium Cocoyl, Organic Erythrulose, Organic Cucumber Fruit Extract, Organic Calendula Extract, Organic Carmel, Organic Vanilla Extract, Natural Vanilla Powder, Organic Ethanol.

Ingredient benefits: Our ingredients work synergistically to offer not just a tan but a holistic skincare experience. Beyond the aesthetic benefits, our tan provides hydration, anti-inflammatory effects, and a natural-looking dewy glow that reflects the beauty of non-toxic and plant-based formulations.

Here’s a few of our favs:

  • Organic Cucumber Fruit Extract:
    • Soothing and Hydrating: Cucumber extract is renowned for its soothing properties, providing a calming effect on the skin. It's also rich in antioxidants, promoting hydration and supporting overall skin health.
  • Organic Erythrulose:
    • Natural Tanning Agent: Erythrulose is a natural keto-sugar that works alongside DHA to enhance and prolong the tan. It provides a more gradual, even color development (no splotchiness here), resulting in a natural-looking and longer-lasting tan.
  • Organic Calendula Extract:
    • Anti-Inflammatory and Healing: Calendula extract is known for its anti-inflammatory and healing properties. It helps soothe the skin, making it an excellent addition to our tan for a gentle and nurturing tanning experience.
  • Organic Carmel:
    • Natural Colorant: Derived from heat-treated food-grade carbohydrates, caramel serves as a natural colorant upon application allowing you to see where you're applying the tan. 
  • Plant-Based Dihydroxyacetone (DHA):
    • Natural Tanning Component: Our DHA is sugar beet derived, ensuring a plant-based and eco-friendly tanning process. It interacts with amino acids on the skin's surface, resulting in a safe and natural tan.
  • Organic Glycerin:
    • Hydration and Moisture Retention: Glycerin derived from plants acts as a humectant, attracting and retaining moisture in the skin. When applied to the skin, plant-based glycerin forms a thin, invisible layer on the skin's surface. This layer helps prevent moisture loss by creating a barrier that seals in hydration. 


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