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Non-Toxic Self Tanner

Non-Toxic Self Tanner

Skincare-first foam + lotion hybrid

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$42.00 USD
$42.00 USD
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The first-of-its-kind foam + lotion hybrid self-tanner, designed skincare-first to hydrate while delivering buildable, natural-looking tan that fades evenly. Made with plant-based DHA, organic erythrulose, and no synthetic fragrance.

Works best with

Reusable Tanning Mitt
Reusable Tanning Mitt$13.99

Our standard

1,600+ingredients banned

  1. 01No parabens
  2. 02No phthalates
  3. 03No sulfates
  4. 04No synthetic dyes
  5. 05No synthetic fragrance
  6. 06Vegan + cruelty-free

Ingredients

Water, Plant-Based Dihydroxyacetone, Organic Glycerin, Coco Glucoside, Sodium Levulinate, Organic Erythrulose, Organic Ethanol, Organic Vanilla Extract, Organic Cucumber Fruit Extract, Apple Amino Acids, Organic Calendula Extract, Natural Vanilla Powder, Organic Caramel, Caprylyl Glycol, Hyaluronic Acid

Questions? Read our FAQ

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Skincare first. Tan second.

Non-Toxic Self-Tanner

Skincare first. Tan second.

A foam that melts into a hydrating lotion, for a glow that still looks like you.

Elan Pure patch-free self-tan foam and lotion hybrid bottle and model showing off tan legs

The #1 Patch-Free Tan

Feels like
A light foam that melts into your skin like a buttery, hydrating lotion “This literally feels like a full body skincare treatment!”Theresa
Looks like
A natural glow that still looks like your skin, thanks to a dual active formula that develops evenly and fades evenly. “First self-tanner where it looks good on everyone. I’ve influenced all my friends to switch!”Jessica
Smells like
Vanilla bean, not self-tan “best self tan smell ever! My husband says I smell like a vanilla cupcake!!!”Tara

Not all self-tanners are equal

Us vs. them

Elan Pure Other self-tanners
Two tanning actives (DHA + Erythrulose) for color that develops naturally and fades evenly Just one tanning active (DHA) so color can look orange and fade patchy
Foam that melts into a hydrating lotion Instant tan, drying formula
Infused with real vanilla bean Self-tan smell masked by fragrance
No synthetic dyes or bronzers Synthetic dyes and bronzers for instant color
Non-toxic, skincare-grade formula Parabens, phthalates, and sulfates

How to apply

Prep, mitt, wait, then layer.

  1. Prep the day before. Exfoliate and shave 10 to 24 hours ahead so the foam goes on smooth, even skin.
  2. Apply with a mitt. Blend in circular motions over your whole body, going over each area 2 to 3 times for even coverage. Give it 15 minutes to dry before getting dressed. Since it’s skincare-based, you’ll feel a little dewy for a couple of hours. That’s the good stuff working, and it’s what keeps your tan from going patchy.
  3. Develop, then rinse. Leave on for 8 to 10 hours, then rinse with water only. Your color keeps deepening for 24 hours.
  4. Layer through the week. Reapply whenever you want a deeper glow that stays just as even.

What you’ll need

Before using Elan Pure self-tanner

Before it develops

After using Elan Pure self-tanner

After it develops

A glow that looks like real skin.

Once it develops, the tone looks like you, not a coat of product. Build your tan for a deeper glow. As it wears, color fades evenly without patches.

Natural-looking, buildable depth

Even fade as the days pass

Lasting hydration

Real glow, real reviews

Loved for a tan that looks like skin.

Elan Pure customer review from Samantha C.

Verified customer

Finally a self-tan that doesn’t streak. The foam-lotion hybrid melted in, hydrated overnight, and woke up looking like I actually spent a week in the sun, not fake-looking at all.

Samantha C.

Samantha C.
Elan Pure customer review from Jessie H.

Verified customer

I switched because of the non-toxic formula. No dye, no fragrance headache, and the color is STUNNING. I love that I can build my tan as much as I'd like. 

Jessie H.

Jessie H.
Elan Pure customer review from Liv R.

Verified customer

I have dry skin and every other tanner emphasized flakes. This one actually feels like SKINCARE. Super soft, very dewy, even fade, and I can still wear a white dress the next day.

Liv R.

Liv R.
Elan Pure customer review from Tara C.

Verified customer

By far the best self tanner I have ever tried!! The smell is incredible, I have never had a self tanner smell this amazing (VANILLA!!) I actually went to bed and my husband told me I smelled good! SO so good and not at all like a typical self tanner. 

Tara C.

Tara C.
Elan Pure customer review from Brianna S.

Verified customer

My favorite nontoxic self tanner ever!!!! It’s so good!!!! I apply two costs for the best color and it stays on forever 😍

Brianna S.

Brianna S.
Elan Pure customer review from Hannah D.

Verified customer

Elan truly is a company who values making a difference in peoples lives through decreasing their toxic load!! With all the benefits aside, their product is truly amazing. They are constantly committed to reformulating their product & listening to feedback to make the BEST non-tox formula! Can't rave about them enough

Hannah D.

Hannah D.
Elan Pure customer review from Sydney W.

Verified customer

Just applied- WOW!!!! The foam to lotion application is sooo dreamy. I love that one pump covers an entire arm. I’m usually using like 6 pumps of tanner to cover one body part. The SMELL is so nice too, my boyfriend hates the self tanner smell and I just got in bed and he goes “wow you smell so good.

Sydney W.

Sydney W.
Elan Pure customer review from Elise D.

Verified customer

When I say that I am literally SHOOOK with these results, I mean it!!!!!!! I’m obsessed. I’ve been using another self tanner for years and didn’t have any complaints BUT it just never looked this good on my skin. Idk what magic you’ve created with this product but its AMAZING!!!!!!!

Elise D.

Elise D.
Your whole self-tan routine
Non-Toxic Self-TannerSkincare-first foam + lotion hybridShop now
Reusable Tanning MittBlends for an even, streak-free finishShop now
Face Tanning MistNon-toxic glow for your faceShop now
Tanning BrushSeamless blending on face + edgesShop now

Your whole self-tan routine

  1. Non-Toxic Self-TannerSkincare-first foam + lotion hybrid
  2. Reusable Tanning MittBlends for an even, streak-free finish
  3. Face Tanning MistNon-toxic glow for your face
  4. Tanning BrushSeamless blending on face + edges

Get the full routine for 10% off + free shipping

Shop the routine
Tracey Vlahos

Recommended by holistic practitioners

“What we leave out of our beauty routines matters just as much as what we put in them. When I was healing my thyroid, I had to overhaul everything I used, and that meant giving up products that made me feel confident, like self-tan. That’s why I love Elan Pure. I got my self-tan back, and it’s actually good for my skin.”

Tracey VlahosPresident of Wellness and Community at Elan Pure

Tracey brings a wellness-first perspective to beauty at Elan Pure, sharing education that helps women understand what’s really in their products and why it matters.