FAQ

No, our caramel is an organic, dark brown liquid colorant derived from heat-treated food-grade carbohydrates (sugars). It is not a synthetic coloring agent.

The glycerin in our product is plant-based. We do not use any synthetic or animal-derived glycerin in our formulation.

Yes, our DHA is plant-based. The DHA in many self-tanning products can be synthetic, often leading to unpleasant odors and potential skin irritation. Synthetic chemicals in tanning products may also raise concerns about skin sensitivity and long-term health effects. By using plant-based DHA derived from sugar beets, Elan Pure avoids these synthetic chemicals, offering a more natural and pleasant tanning experience. This choice not only enhances the product's scent but also promotes a cleaner, healthier alternative for your skin.

A preservative prevents the growth of bacteria and mold, ensuring product safety. Sodium Levulinate and Caprylyl Glycol are both safe, non-toxic preservatives used in our formulation. They are not linked to any hormone disruption, making them ideal for those seeking gentle skincare solutions. Sodium Levulinate, derived from natural sources, helps maintain product integrity while conditioning the skin. Caprylyl Glycol not only provides moisture but also protects against microbial growth. Together, they ensure our products are effective and safe for all skin types, allowing you to tan with confidence.

Our formula is 100% non-toxic, which means we do not include ingredients that are linked or even possibly linked to cancer or hormone disruption. Here are all of our ingredients: Water,Plant-based Dihydroxyacetone,Organic Glycerin,Organic Apple Amino Acids,Sodium Levulinate, Sodium Cocoyl, Organic Erythrulose,Organic Cucumber Fruit Extract, Organic Calendula Extract, Organic Carmel, Organic Vanilla Extract, Natural Vanilla Powder, Organic Ethanol,Hyaluronic Acid

Sodium Cocoyl is a very safe and gentle surfactant that is coconut derived and achieves the perfect amount of foaminess to our tan. 

Our thoughtfully selected ingredients work synergistically to offer not just a tan but a holistic skincare experience. Beyond the aesthetic benefits, our tan nurtures and cares for your skin, providing hydration, anti-inflammatory effects, and a natural-looking glow that reflects the beauty of clean and plant-based formulations. Here are some key ingredients and their benefits:

Organic Cucumber Fruit Extract:

• Soothing and Hydrating: Cucumber extract is renowned for its soothing properties, providing a calming effect on the skin. It's also rich in antioxidants, promoting hydration and supporting overall skin health.

Organic Erythrulose:

• Natural Tanning Agent: Erythrulose is a natural keto-sugar that works alongside DHA to enhance and prolong the tan. It provides a more gradual, even color development, resulting in a natural-looking and longer-lasting tan.

Organic Calendula Extract:

• Anti-Inflammatory and Healing: Calendula extract is known for its anti-inflammatory and healing properties. It helps soothe the skin, making it an excellent addition to our tan for a gentle and nurturing tanning experience.

Organic Carme

• Natural Colorant: Derived from heat-treated food-grade carbohydrates, caramel serves as a natural colorant. It imparts a rich, dark brown hue to our tan, offering a natural-looking and beautifully bronzed glow.

Plant-Based Dihydroxyacetone (DHA):

• Natural Tanning Component: Our DHA is obtained through bacterial degradation of natural phosphate sugar, ensuring a plant-based and eco-friendly tanning process. It interacts with amino acids on the skin's surface, resulting in a safe and natural tan.

Plant-Based Glycerin:

• Hydration and Moisture Retention: Glycerin derived from plants acts as a humectant, attracting and retaining moisture in the skin. When applied to the skin, plant-based glycerin forms a thin, invisible layer on the skin's surface. This layer helps prevent moisture loss by creating a barrier that seals in hydration. 

Many "clean" brands aren't necessarily non-toxic. Marketing can be misleading, so reading ingredients is key to ensuring product safety. Clean beauty often emphasizes safety, ethical sourcing, and environmental friendliness, while non-toxic prioritizes overall wellness/health by excluding harmful ingredients like parabens, phthalates, sulfates, and synthetic fragrances.To ensure you're not adding more toxins to your routine than you already have access to, make it a habit to thoroughly read the product labels.

Elan Pure distinguishes itself by focusing on linking inner well-being with outer radiance through a holistic approach that prioritizes organic, non-toxic formulations and nourishing ingredients. Our products are crafted to enhance both the health of your skin and your overall sense of well-being.

After you shower, ensure your skin is clean and dry. Tip: Exfoliate your skin 24 hours before, but not necessary to apply.

Shake bottle before use. Add the tanning product to your mitt, then apply 1-2 layers to your skin in a circular motion. Wait 5-7 hours for your tan to fully develop.

Build your tan! Our customers swear by this method: Apply one layer before bed, shower in the morning, and then follow up with a second layer to deepen your glow throughout the day.

Our non-toxic self-tanner is the industry’s FIRST foam and lotion hybrid, making it incredibly hydrating and easy to apply, just like a lotion. One layer gives you a beautiful, natural look, while two layers provide a deeper tan. You can effortlessly add layers throughout the week, which not only enhances your color but also keeps your skin moisturized. With carefully selected, plant-based ingredients, our formulation ensures hydration and anti-inflammatory benefits, making it the best choice for a safe, effective, and stunning tan.

We source our raw materials from reputable suppliers who meet stringent quality standards. Our procurement process prioritizes reliability, sustainability, and compliance with relevant regulations.

Yes, our manufacturing facility is GMP (Good Manufacturing Practices) certified, ensuring that our products are produced in a controlled and consistent manner. This certification is a testament to our commitment to quality.

Our commitment to safety and quality is embedded in our processes. We conduct rigorous testing of raw materials, adhere to GMP standards, and follow ISO 22716 guidelines. Additionally, our products undergo thorough quality control checks throughout the manufacturing process. We have testing during our formulation process and again after our products have been filled. With this process our testing for each batch can take up to 5 days.

Yes, sustainability and ethical sourcing are integral to our sourcing practices. We work with suppliers who share our values and prioritize environmentally friendly and socially responsible practices.

Yes, we do not engage in animal testing, and our products are cruelty-free. We believe in ethical practices throughout our supply chain.

We maintain a robust traceability system to track the origin and journey of our ingredients. This system allows us to quickly identify and address any issues, ensuring the highest quality and safety standards.

Absolutely! We are transparent about our certifications. If you have specific inquiries, our customer support team is also happy to provide additional details: hello@elanpure.com

Our foam and lotion hybrid is designed with extra moisturizing properties, so it can last over a week (for some people even two weeks), depending on your skin type. To help extend the life of your tan even longer, here are a few tips:

1. Prep Your Skin: Exfoliate with the Elan Pure exfoliating mitt before applying your tan. This will remove dead skin and create a smooth surface for the product.
2. Moisturize Daily: Hydrated skin holds a tan better, so use a gentle, fragrance-free moisturizer each day to keep skin soft.
3. Avoid Hot Showers: Hot water or excessive sweating can strip your skin and shorten your tan, so stick to lukewarm showers when possible.
4. Pat Dry: Instead of rubbing with a towel, gently pat your skin dry after showering to avoid disturbing your tan.
5. Build upon your tan. If you have a couple layers on, your tan will stay much longer!

Elan Pure Ingredients and Their Benefits:

1. Water: Acts as the base ingredient, helping to blend and dissolve other natural components for a smooth, easy application.
2. Plant-based Dihydroxyacetone (DHA): The active ingredient responsible for creating a tan, DHA is derived from natural plant sources. It reacts with the amino acids in the skin to deliver the natural tan safely and effectively. The DHA in many self-tanning products can be synthetic, often leading to unpleasant odors and potential health risks.
3. Organic Glycerin (derived from coconuts): A powerful natural humectant that locks moisture into the skin, organic glycerin keeps the tan hydrated and long-lasting. It also enhances the buildability of the product, allowing you to layer without streaking. 
4. Organic Apple Amino Acids: These naturally occurring amino acids help balance and soften the skin, preparing it for even application and a natural, streak-free tan.
5. Sodium Levulinate and Sodium Cocoyl:  Sodium Levulinate, derived from natural sources, helps maintain product integrity while conditioning the skin. Caprylyl Glycol not only provides moisture but also protects against microbial growth. Together, they ensure our products are effective and safe for all skin types, allowing you to tan with confidence.
6. Organic Erythrulose: Another natural tanning agent that complements our plant-based DHA, erythrulose provides a gradual, longer-lasting tan that fades evenly. Combined with DHA, it creates a deeper, more balanced tan with minimal orange tones.
7. Organic Cucumber Fruit Extract: Known for its cooling and hydrating properties, cucumber extract helps soothe the skin, making this self-tan suitable for sensitive skin types and reducing the likelihood of irritation.
8. Organic Calendula Extract: With calming and anti-inflammatory effects, calendula extract supports skin health and aids in soothing any potential redness, making your tan even and comfortable.
9. Organic Caramel: A natural color enhancer that helps you see where the product has been applied, allowing for even coverage and a rich, natural tone.
10. Organic Vanilla Extract & Natural Vanilla Powder: These provide a subtle, pleasant essence without fragrance, enhancing the sensory experience of application.
11. Organic Ethanol: Derived from organic sources, this serves as a gentle, natural solvent that helps disperse other ingredients for a consistent, lightweight application. We don't have fillers in our formulation so It prevents ingredient separation by helping our ingredients blend smoothly and stay evenly dispersed.
12. Hyaluronic Acid: A natural humectant, meaning it draws moisture into the skin, helping to keep it hydrated. This deep hydration helps the skin appear plump and smooth, which can enhance the evenness and radiance of the tan. This provides a boost of moisture without clogging pores or irritating the skin.

Unique Benefits of the Foam-Lotion Hybrid:

• Buildable for All Skin Types: This innovative foam and lotion texture allows users to layer for a deeper tan, suiting a range of skin tones and preferences.
• Long-lasting Hydration: Thanks to the moisturizing properties, your tan is less likely to dry out or fade unevenly.
• Streak-free Application: The smooth texture ensures an even layer across the skin, reducing streaks and patchiness, making it beginner-friendly and reliable.