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Elan Pure

Non-Toxic Self-Tanner

Non-Toxic Self-Tanner

Our hydrating, hybrid skincare-grade self-tan glides on effortlessly, absorbing deeply to nourish and protect your skin with clean, non-toxic ingredients. Designed for gradual, buildable color, it delivers a natural, long-lasting, dewy glow that fades evenly without patchiness. Free from toxic fragrances, just pure, natural vanilla bean.

$38.00 USD
$38.00 USD
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Shipping calculated at checkout.

The Pure Promise

What Makes Us Non-Toxic

We banned over 1,600 ingredients, including parabens, phthalates, sulfates, synthetic dyes, synthetic fragrances and anything linked to hormone disruption. Every Elan Pure formula is designed to support your wellness, not compromise it.

Proudly Female Founded

We are driven by a passion to create clean, non-toxic beauty that truly supports women’s health and confidence.

How To Use

Step 1: Exfoliate
Before applying the tanner, exfoliate your skin with the Elan Pure Exfoliating Mitt. Ideally, 24 hours prior. This helps in achieving an even tan. 

Step 2: Apply
 Pump the self-tanner onto your mitt.

Step 3: Blend
 Using circular motions, blend evenly over your body. Add more product as needed to cover your body.

Step 4: Develop
Allow your tan to absorb for 5–10 minutes before getting dressed. Your glow will fully develop in 6–8 hours. Avoid showering or water exposure during this time.

Step 5: Build
 Reapply until you reach your desired shade.

Secret Hack: Tan your hands last using only the mitt’s residue for the outer areas. Finish with lotion to blend. This keeps palms natural and hands perfectly matched.

Tips for a Lasting Tan

  • Moisturize daily with a non-toxic lotion.
  • Pat (don’t rub) skin dry after showers or swimming.
  • For more tanning tips, visit our blog.

Ingredients

Water, Plant-Based Dihydroxyacetone, Organic Glycerin, Coco Glucoside, Sodium Levulinate, Organic Erythrulose, Organic Ethanol, Organic Vanilla Extract, Organic Cucumber Fruit Extract, Apple Amino Acids, Organic Calendula Extract, Natural Vanilla Powder, Organic Caramel, Caprylyl Glycol, Hyaluronic Acid

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