FAQ

No, our caramel is an organic, dark brown liquid colorant derived from heat-treated food-grade carbohydrates (sugars). It is not a synthetic coloring agent.

The glycerin in our product is plant-based. We do not use any synthetic or animal-derived glycerin in our formulation.

Yes, the DHA in our product is plant-based and obtained through bacterial degradation of natural phosphate sugar.

A preservative prevents the growth of bacteria and mold, ensuring product safety. Our Sodium Levulinate and Pentylene Glycol serve as a non-toxic preservative and antimicrobial blend. These elements, commonly found in the food industry, not only maintain the product's cleanliness but also contribute to skin conditioning.

Our ingredients are pure and natural without fillers and we strive to make environmentally conscious choices. Our ingredients include Water, Organic Glycerin, Sodium Levulinate, Pentylene Glycol, Caprylyl Glycol, Sodium Cocoyl, Apple Amino Acids, Plant-based Dihydroxyacetone, Organic Cucumber Fruit Extract, Organic Erythrulose, Organic Calendula Extract, Organic Caramel, Organic Vanilla Extract.

Sodium Cocoyl is a very safe and gentle surfactant that is coconut derived and achieves the perfect amount of foaminess to our tan. 

Our thoughtfully selected ingredients work synergistically to offer not just a tan but a holistic skincare experience. Beyond the aesthetic benefits, our tan nurtures and cares for your skin, providing hydration, anti-inflammatory effects, and a natural-looking glow that reflects the beauty of clean and plant-based formulations. Here are some key ingredients and their benefits:

Organic Cucumber Fruit Extract:

• Soothing and Hydrating: Cucumber extract is renowned for its soothing properties, providing a calming effect on the skin. It's also rich in antioxidants, promoting hydration and supporting overall skin health.

Organic Erythrulose:

• Natural Tanning Agent: Erythrulose is a natural keto-sugar that works alongside DHA to enhance and prolong the tan. It provides a more gradual, even color development, resulting in a natural-looking and longer-lasting tan.

Organic Calendula Extract:

• Anti-Inflammatory and Healing: Calendula extract is known for its anti-inflammatory and healing properties. It helps soothe the skin, making it an excellent addition to our tan for a gentle and nurturing tanning experience.

Organic Carme

• Natural Colorant: Derived from heat-treated food-grade carbohydrates, caramel serves as a natural colorant. It imparts a rich, dark brown hue to our tan, offering a natural-looking and beautifully bronzed glow.

Plant-Based Dihydroxyacetone (DHA):

• Natural Tanning Component: Our DHA is obtained through bacterial degradation of natural phosphate sugar, ensuring a plant-based and eco-friendly tanning process. It interacts with amino acids on the skin's surface, resulting in a safe and natural tan.

Plant-Based Glycerin:

• Hydration and Moisture Retention: Glycerin derived from plants acts as a humectant, attracting and retaining moisture in the skin. When applied to the skin, plant-based glycerin forms a thin, invisible layer on the skin's surface. This layer helps prevent moisture loss by creating a barrier that seals in hydration. 

Many "clean" brands aren't necessarily non-toxic. Marketing can be misleading, so reading ingredients is key to ensuring product safety. Clean beauty often emphasizes safety, ethical sourcing, and environmental friendliness, while non-toxic prioritizes overall wellness/health by excluding harmful ingredients like parabens, phthalates, sulfates, and synthetic fragrances.To ensure you're not adding more toxins to your routine than you already have access to, make it a habit to thoroughly read the product labels.

Elan Pure distinguishes itself by focusing on linking inner well-being with outer radiance through a holistic approach that prioritizes organic, non-toxic formulations and nourishing ingredients. Our products are crafted to enhance both the health of your skin and your overall sense of well-being.

Chemically derivedDHA is the active ingredient in most self-tanning products, working by reacting with the amino acids in the outer layer of the skin to produce a temporary color change. Chemically derived DHA has been associated with respiratory issues potentially leading to irritation and adverse reactions. Seeking self-tanning products with naturally sourced or plant-based DHA is a better option.