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Elan Pure

Non-Toxic Self-Tanner

Non-Toxic Self-Tanner

The #1 Patch-Free Tan - and the only one built like skincare.

Our Foam and Lotion Hybrid glides on evenly, absorbing deeply to hydrate and nourish while your tan develops. Plant-based DHA and organic erythrulose work in two waves - fast color that builds gradually and fades evenly, never patchy. Hormone-safe, skincare-grade, and buildable daily. Scented only with real vanilla bean, no synthetic fragrance, no toxic ingredients. Just a natural, long-lasting glow that actually fades clean.

$38.00 USD
$38.00 USD $38.00 USD
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The Pure Promise

What Makes Us Non-Toxic

We banned over 1,600 ingredients, including parabens, phthalates, sulfates, synthetic dyes, synthetic fragrances and anything linked to hormone disruption. Every Elan Pure formula is designed to support your wellness, not compromise it.

Proudly Female Founded

We are driven by a passion to create clean, non-toxic beauty that truly supports women’s health and confidence.

How To Use

DAY 1 – PREP (10-24 hours prior application)

  • Exfoliate
  • Shave

DAY 2 – FULL BODY GLOW

  • Apply Enhanced Formula with mitt
  • Use the brush around wrists & ankles for the seamless Elan finish
  • Apply Face Tanning Mist and blend with brush
  • Let your first glow develop for 8–9 hours (or overnight)
  • Rinse with water only (no soap)
  • Your color continues to develop over the next 24 hours for the longest wear

DAY 3 – BUILD + PERFECT (Optional, but obsessed-worthy)

  • Add a second layer for a deeper, richer glow
  • Skin stays hydrated, even, and nourished

Tips for a Lasting Tan

  • Moisturize daily with a non-toxic lotion.
  • Pat (don’t rub) skin dry after showers or swimming.
  • For more tanning tips, visit our blog.

Ingredients

Water, Plant-Based Dihydroxyacetone, Organic Glycerin, Coco Glucoside, Sodium Levulinate, Organic Erythrulose, Organic Ethanol, Organic Vanilla Extract, Organic Cucumber Fruit Extract, Apple Amino Acids, Organic Calendula Extract, Natural Vanilla Powder, Organic Caramel, Caprylyl Glycol, Hyaluronic Acid

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