The industry's first foam and lotion hybrid

Buildable, non-toxic, all-natural self-tan infused with organic ingredients.

Elan Pure

Non-Toxic Self-Tanner

Our hydrating hybrid formula treats your skin with good-for-you ingredients, feels as smooth as butter, and gifts you an effortlessly natural, dewy glow. No toxic fragrances, just our natural vanilla.

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The Pure Promise

  • Non-Toxic

    We are free from synthetic additives, dyes, fragrances, phthalates, parabens, and other harsh chemicals. Beyond crafting clean, natural, and cruelty-free products, our commitment to sustainability extends to eco-friendly practices and responsible sourcing, ensuring a positive impact on both your well-being and the planet.

  • Minimal Ingredients

    We believe less is more. Our tanning foam and lotion hybrid is crafted with essential ingredients for a pure, effective solution. Unlike some brands that include ingredients for show, we ensure every component serves a purpose. No fillers, just the essentials genuinely enhancing your skin.

  • Hormone Balance

    Our non-toxic formulations are crafted to support hormonal health and enhance your overall balance. This promise doesn't end with products; we do this through education, ensuring consumers have the knowledge to navigate their wellness with confidence.
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Key Ingredients

Organic Cucumber Fruit Extract

Soothing and Hydrating: Cucumber extract is renowned for its soothing properties, providing a calming effect on the skin. It's also rich in antioxidants, promoting hydration and supporting overall skin health.

Organic Erythrulose

Natural Tanning Agent: Erythrulose is a natural keto-sugar that works alongside DHA to enhance and prolong the tan. It provides a more gradual, even color development (no splotchiness here), resulting in a natural-looking and longer-lasting tan.

Organic Calendula Extract

Anti-Inflammatory and Healing: Calendula extract is known for its anti-inflammatory and healing properties. It helps soothe the skin, making it an excellent addition to our tan for a gentle and nurturing tanning experience.

Organic Carmel

Natural Colorant: Derived from heat-treated food-grade carbohydrates, caramel serves as a natural colorant upon application allowing you to see where you're applying the tan.

Plant-Based Dihydroxyacetone

Natural Tanning Component: Our DHA is obtained through bacterial degradation of natural phosphate sugar, ensuring a plant-based and eco-friendly tanning process. It interacts with amino acids on the skin's surface, resulting in a safe and natural tan.

Plant-Based Glycerin

Hydration and Moisture Retention: Glycerin derived from plants acts as a humectant, attracting and retaining moisture in the skin. When applied to the skin, plant-based glycerin forms a thin, invisible layer on the skin's surface. This layer helps prevent moisture loss by creating a barrier that seals in hydration.

Reviews

  • I love how this feels like a hydratig lotion instead of a dry mousse! I'm not super used to a gradual tan, but now that I know the garbage ingredients in regular self-tans, I am never going back. And can I just say that the tan actually lasted on my skin for over a week! Tans never last on my skin!

    - Amy W

  • The organic vanilla experience literally made me feel like i was bathing in marshmallows. My hubbie even told me I didn't smell gross and that is HUGE bc I'm a self-tan girlie so I've tried them all! And the foam + lotion hybrid is magic! LOVEEEEE"

    - Liset R

  • Hands down the best self-tanner I've ever used! I love how I could see the foam + lotion while rubbing it in, so I didn't miss any spots. I also felt like this product hydrated my skin more than any other self-tanner!"

    - Liv R
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