The Industry's FIRST Foam and Lotion Hybrid

The smoothness of a lotion meets the seamless application of a foam—ultra-hydrating, moisture-locking, and infused with organic, non-toxic ingredients for a BUILDABLE, long-lasting, dewy glow!

Elan Pure

Non-Toxic Self-Tanner

Our hydrating hybrid formula treats your skin with good-for-you ingredients, feels as smooth as butter, and gives you streak-free effortlessly natural, dewy glow. No toxic fragrances, just our natural vanilla.

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The Pure Promise

  • Non-Toxic

    Free from synthetic additives, dyes, fragrances, phthalates, parabens, and other harsh chemicals. Beyond crafting clean, natural, and cruelty-free products, our commitment to sustainability extends to eco-friendly practices and responsible sourcing, ensuring a positive impact on both your well-being and the planet.

  • Minimal Ingredients

    Less is more. Our self-tan includes only essential ingredients for a pure, effective solution. Unlike some brands that include ingredients for show, we ensure every component serves a purpose. No fillers, just the essentials genuinely enhancing your skin.

  • Hormone Balance

    Our non-toxic formulations are crafted to support hormonal health and enhance your overall balance. This promise doesn't end with products; we do this through education, ensuring consumers have the knowledge to navigate their wellness with confidence.
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Reviews

  • I love how this feels like a hydratig lotion instead of a dry mousse! I'm not super used to a gradual tan, but now that I know the garbage ingredients in regular self-tans, I am never going back. And can I just say that the tan actually lasted on my skin for over a week with no patchiness! Tans never last on my skin!

    - Amy W

  • The organic vanilla experience literally made me feel like i was bathing in marshmallows. My hubbie even told me I didn't smell gross and that is HUGE bc I'm a self-tan girlie so I've tried them all! And the foam + lotion hybrid is magic! LOVEEEEE"

    - Liset R

  • "I love that it’s buildable, so I can go from a natural glow to a deeper tan depending on the vibe. The first time I applied it, I was shocked at how hydrating it felt! no dryness or tight skin like I’ve had with other tanners. If you’re used to traditional formulas, it might feel a bit sticky at first, but that’s just the nourishing ingredients doing their thing so you don't get patchy. Obsessed!"

    - Liv R
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