The Industry's FIRST Foam and Lotion Hybrid

Skincare First, Tan Second, Confidence Always.

Our ultra-hydrating, moisture-locking formula nourishes and protects your skin, making Elan Pure the only self-tan that won’t patch. Infused with organic, non-toxic ingredients and blending the smoothness of a lotion with the effortless application of a foam, it delivers the cleanest, most buildable glow, so you control the depth of your tan, layering gradually for a natural, dewy glow.

Elan Pure

Non-Toxic Self-Tanner

Our hydrating, hybrid skincare-grade self-tan glides on effortlessly, absorbing deeply to nourish and protect your skin with clean, non-toxic ingredients. Designed for gradual, buildable color, it delivers a natural, long-lasting, dewy glow that fades evenly without patchiness. Free from toxic fragrances, just pure, natural vanilla bean.

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Clean. Confident. You.

  • Paraben Free

  • Phthalate Free

  • Vegan + Cruelty Free

  • Fragrance + Dye Free

  • Made In The USA

  • Female Founded
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Reviews

  • I love how this feels like a hydratig lotion instead of a dry mousse! I'm not super used to a gradual tan, but now that I know the garbage ingredients in regular self-tans, I am never going back. And can I just say that the tan actually lasted on my skin for over a week with no patchiness! Tans never last on my skin!

    - Amy W

  • The organic vanilla experience literally made me feel like i was bathing in marshmallows. My hubbie even told me I didn't smell gross and that is HUGE bc I'm a self-tan girlie so I've tried them all! And the foam + lotion hybrid is magic! LOVEEEEE"

    - Liset R

  • "I love that it’s buildable, so I can go from a natural glow to a deeper tan depending on the vibe. The first time I applied it, I was shocked at how hydrating it felt! no dryness or tight skin like I’ve had with other tanners. If you’re used to traditional formulas, it might feel a bit sticky at first, but that’s just the nourishing ingredients doing their thing so you don't get patchy. Obsessed!"

    - Liv R
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